• [ ] Clear and Compelling Headline

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    • Does your headline immediately grab attention?
    • Does it communicate the main benefit or value proposition? </aside>

  • [ ] Strong Subheadline

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    • Is there a subheadline that supports and expands on the headline?
    • Does it clarify the value proposition or offer? </aside>

  • [ ] Engaging Visuals

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    • Are high-quality images or videos used to support the message?
    • Do the visuals align with the product or service you're promoting? </aside>

  • [ ] Focused Call-to-Action (CTA)

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    • Is your CTA button easy to find and clearly worded (e.g., "Get Started," "Download Now," "Claim Your Offer")?
    • Is the CTA action-oriented and focused on driving conversions? </aside>

  • [ ] Value Proposition

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    • Does your page explain why your offer is valuable to the visitor?
    • Are you addressing the visitor's pain points and how your product or service solves them? </aside>

  • [ ] Benefits Over Features

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    • Are the benefits of your product/service emphasized over the features?
    • Are the benefits clear and compelling, making the visitor want to take action? </aside>

  • [ ] Social Proof

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    • Are testimonials, reviews, or user-generated content included?
    • Do you display trust signals like security badges or industry certifications? </aside>

  • [ ] Simple and Clean Design

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    • Is the page visually appealing and easy to navigate?
    • Is there enough white space to avoid overwhelming visitors? </aside>

  • [ ] Mobile Optimization

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    • Is the landing page fully optimized for mobile devices?
    • Are the elements (buttons, text, images) properly adjusted for smaller screens? </aside>

  • [ ] Fast Loading Speed

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    • Does your landing page load quickly on both desktop and mobile devices?
    • Have you optimized images and removed unnecessary scripts? </aside>

  • [ ] Minimal Distractions

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    • Does the page have minimal distractions (e.g., no excessive links or pop-ups)?
    • Is the focus entirely on the CTA and conversion goal? </aside>

  • [ ] Clear and Easy Form

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    • If there’s a form, is it short and easy to fill out?
    • Does it ask only for essential information (e.g., name, email, etc.)? </aside>

  • [ ] Urgency or Scarcity

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    • Is there an element of urgency (e.g., "Limited time offer") or scarcity (e.g., "Only 3 spots left")?
    • Does this motivate the visitor to take action quickly? </aside>

  • [ ] Consistency in Message

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    • Is the messaging consistent from the ad or campaign to the landing page?
    • Does the landing page align with the visitor's expectations based on the ad they clicked on? </aside>