• [ ] What features does your product have?

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Describe the features of your product. Features refer to what is directly related to your product.

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• [ ] Who is your target market?

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Clearly describe who your target market is.

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• [ ] How can your product provide benefits?

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Explain the benefits your product can provide. Break it down into two (functional and emotional) benefits and combine both.

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• [ ] What problem does your product solve?

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Describe the problem your product solves.

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• [ ] Does your description avoid using the word "best"?

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Avoid using the word "best" to prevent overclaiming.

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• [ ] Is “you” the first word in your description?

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Use "you" more often in your description to focus on the audience and reduce the use of "I."

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• [ ] Is your description easy to understand?

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Use language that is easy to understand so your audience doesn’t get confused when reading it.

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• [ ] Is your description easy to read and scan quickly?

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Use bullet points so that your audience can scan the description instead of reading it in full.

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